SENIOR MARKETING PROFESSIONAL

Data-driven marketing expert with more than 10 years of experience leading multi-channel marketing campaigns in both traditional and digital media. Proactive, customer-focused strategist with a proven record of driving measurable results with a focus on long-term, sustainable growth and maximizing brand value. Adept at fostering influential relationships to build, launch and scale business initiatives. Highly skilled writer and presenter.

Experience

Marie Selby Botanical Gardens - Sarasota, FL

Associate Director, Digital Marketing

October 2023 - Present

  • Managed digital marketing campaigns that included email, social media, and both print and digital advertising with third party publications

    • Increased social media engagement by more than 180% within the first six months

  • Established digital marketing KPI reporting where it didn’t exist previously, utilized across the organization to increase sponsorships and donations

  • Negotiated advertising contracts and trafficked ads according to deadlines

  • Assisted in public relations efforts for the opening of the world’s first net-positive botanical garden complex, and four major art and horticultural exhibitions that resulted in positive media placements in publications such as USA Today, Vogue, The New York Times, and The Wall Street Journal

Truist Bank (formerly SunTrust Banks, Inc.) - Atlanta, GA

Vice President, Client Marketing, Consumer Checking

March 2017 - April 2022

  • Developed full-funnel, multi-channel marketing strategy for Consumer Checking line of business that generated more than 100K new accounts and $25MM annual revenue

  • Directed the launch of two new checking products that included research, competitive analysis, value proposition development, messaging, and integrated go-to-market strategy

  • Established KPIs and spearheaded a reporting structure and template that was adopted across the marketing organization

  • Led and collaborated with large, cross-functional internal and external teams to execute campaign, product launch and merger-related deliverables

  • Developed creative strategy and marketing briefs to ensure alignment with overall objectives

  • Managed annual budget of ~$20MM and allocated across direct and digital marketing channels

  • Analyzed data and optimized spend based on channel performance

Marketing Coordinator, Retail & Consumer Channels

October 2015 - March 2017

Designed and managed rebrand strategy and coordinated execution of deliverables for interactive teller machines (Teller Connect) in more than 50 branch locations. Developed brand strategy and standards for retail network optimization marketing collateral. Coordinated branch merchandising efforts, collaborated with several teams to create strategic merchandising plans. Created and managed the execution of omnichannel marketing campaigns to drive digital banking usage. Successfully increased mobile app downloads and online banking enrollments through email campaigns, real time offers, incentive promotions and sweepstakes. Compiled, analyzed and reported data to inform on campaign success.

Glide Interactive - Sarasota, FL - Sr. Marketing Manager

March 2013 - July 2015

Worked directly with clients to develop strategic marketing and public relations campaigns.  Developed client branding strategies and directed graphic designers and web developers to implement vision in marketing materials. Created content across multiple marketing platforms, including blogs, press releases, web content. Managed several client social media accounts. Successfully obtained media coverage for clients. Analyzed web, email marketing, and social media data and conducted reports.

Carlson Studio Marketing - Sarasota, FL - Public Relations Coordinator

March 2011 - February 2013

Operated as the point of contact for public relations clients. Generated content for press releases, website landing pages (search engine optimization), social media, television and print advertisements, radio public service announcements, e-blasts, and newsletters. Developed and cultivated relationships with media representatives and obtained effective media coverage that strategically aligned with clients’ business objectives.  Developed email marketing campaigns and conducted reports.  Organized and promoted marketing events.

Education 

University of Central Florida, B.A. Advertising/Public Relations, Minors in Spanish and Marketing

Ringling College of Art + Design, Digital Design (Non-Degree Program)

Technical Skills 

  • Adobe Creative Suite: Photoshop, InDesign, Illustrator

  • Canva, Figma

  • Microsoft Suite: Word, Excel, PowerPoint, Outlook

  • Social Media: Facebook, Twitter, Instagram, TikTok, Meta Business Suite, Hootsuite

  • Google Analytics, Google AdWords

  • Email Marketing CRM: Mailchimp, Constant Contact

  • WordPress, Square Space

Additional Skills 

  • AP Style Writing

  • Editing and Proofreading

  • Presentation Skills

Community Involvement

  • Provisional Member, Junior League of Atlanta

  • At Large Chair, Sarasota Young Professionals Group Board of Directors

  • Founding Member and Marketing Chair, Designing Daughters of Sarasota (local philanthropic group)

  • Online Marketing Chair, Downtown Sarasota Relay for Life